The rules have been rewritten.
Budgets are tighter.
Audiences are fragmented.
AI promises everything—and delivers…Some of it.

In 2026, breaking through won’t come from doing more, it’ll come from doing things smarter.

Winning brands are mastering the fusion of experiential and earned: creating unmissable moments that ignite conversation and deliver results. Experiences create the story. Earned amplifies it into a cultural moment. Together, they break through the clutter and build both hype and endurance.

This panel features marketing leaders who’ve cracked the code, showcasing campaigns where immersive experiences became earned media goldmines, designed from day one with shareability and efficiency in mind.

Expect a deep dive into how ideas travel fluidly, from live activations to TikTok, podcasts, traditional outlets and the keynote stage, balancing creativity, cultural relevance, and measurable impact.

Walk away with the frameworks and foresight to build brands that last.